Outsourcing copy for e-mail marketing
When we think about e-mail marketing we generally think that most of the money they can be made out of e-mail marketing lies in list building and list creation. In truth, our e-mail list is just one small piece of the puzzle when it comes to effective e-mail marketing. Clear and effective copy is one of the biggest keys to conversion and sales in e-mail […]
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How to track e-mail campaigns for effectiveness
You may know from your own personal e-mail that everyone these days is getting a lot more non-personal mail in their e-mail inboxes. This can make things very difficult for e-mail marketers especially when it comes to the effectiveness of ad campaigns done through e-mail marketing. E-mail marketers therefore will have to track their e-mail campaigns for effectiveness using analytics and a variety of metrics […]
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Tips for writing e-mail marketing copy
If you are a company that’s new to e-mail marketing it can be tough to start writing your own e-mail marketing copy. Keeping track of analytics on each one of your e-mails will help you to track the type of copy that is working best for your brand but ultimately it’s important to use some of the strategies that many professional e-mail marketing companies are […]
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Why does a startup company need e-mail marketing?
One of the first things that any startup company needs to accomplish is brand recognition. An today’s marketing world one of the best ways that you can accomplish true brand recognition without having to blow your marketing budget is through online marketing efforts. While many startups will instantly think about social media marketing it’s very important to consider all options and look towards the online […]
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Using event-based e-mail marketing
E-mail marketing can be a real science and it can take trial and error to get to a point where you can start to see real conversion. Perhaps one of the best ways that you can start to convert sales is to use an event-based e-mail marketing strategy. This type of strategy is especially effective when you have seasonal products and around some of the […]
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Using coupon codes to generate e-mail marketing leads
When you set up an online store most payment options allow you to implement the use of promotional codes to offer up discounts on your products. The good news about these promotional codes is that you can set exactly when they are active by date, by total number of codes that can be used as well as have several different promo codes available for your […]
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How to design mobile friendly e-mail marketing
With over 88% of mobile phone users now checking their e-mail regularly on a mobile device e-mail marketers need to catch up and consider that each e-mail they send out does have enormous potential to be viewed on a mobile platform. Mobile content and optimization is one of the main ways that marketers can update their tactics and reach a wider audience. Mobile devices make […]
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