When it comes to unlocking the full potential of e-mail marketing the only way that you can access a large market is to build a proper e-mail list. Building one of these e-mail lists can take real work and a number of different strategies before you can generate a large array of targeted customers that you can use for your e-mail marketing purposes. E-mail marketing can offer a great return on investment but you need to have the contacts first. Here are some strategies that you can utilize to help you build better e-mail lists for e-mail marketing.

1. Use blog comment forms: if you have a blog or a forum for your website make sure that you include some type of e-mail sign-up process to leave comments and access this section of the website. Generally when a potential customer is interested enough to contact you on your forum or through your blog, this means that they are a perfect targeted candidate for e-mail marketing is well. Having one of these opt in forms for comments or for your official product forum is the perfect way that you can start generating good lists for e-mail marketing.

2. Require an e-mail for the checkout process: if you run an e-commerce website or you sell products on your webpage make sure that you include an e-mail opt in for every sale that is completed through your website. Not only will this help you to secure sales but you can also build a great e-mail marketing list that you can use to send out information on new products and updates that your company is releasing. Sending out e-mails to pass customers is a great way to earn repeat business and it could also result in your more loyal customers sharing your marketing e-mails with their friends or family.

3. Create a newsletter opt in form: creating an ongoing newsletter with some type of discount or information about your product or concerning your brand can help you collect a large e-mail list of valuable customers very quickly. People will sign up for your newsletter without issue especially if you are offering coupon codes or some type of small discount. Placing an opt in form on your website homepage or even on your about me page can generate great traffic and can help you build an e-mail list very quickly especially if you have a popular website with out any type of newsletter integration.

4. Consider using a pop-up opt in form: this type of opt in form can be a bit risky so it’s important to track your analytics closely after implementing it. There are many people that will ignore websites with any type of pop-up advertising but one small pop-up for a newsletter sign-up could be what you need to decrease your websites bounce rate as well as work at building a better e-mail list. Sometimes opt in forms can get lost in side bars and in sections of your website but a pop-up is very easy to find.

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