While many people turn to social media and search engine optimization in order to have success with online marketing e-mail marketing still has real merit in an online marketplace and to be one of the most profitable means for marketing online if companies are willing to give it a shot. Here are some the top benefits you can see from starting an e-mail marketing campaign.

1. Awareness of your brand: it’s one thing to read about a brand online but ultimately one of the best ways that you can establish real brand awareness is to make sure that people are reading about your brand and your company across multiple formats. E-mail marketing takes place during strategic times and with a well-thought-out audience meaning that most likely when someone receives an e-mail about your company they have not only heard about your company and brand before but they will also be much more likely to remember your branding based off of the extra e-mail contact they received from you.

2. You can receive targeted traffic: most businesses form an e-mail marketing list based off of customers that have real interest in their product and their brand and this means that any of the traffic that filters in from e-mail marketing is generally targeted traffic giving you very strong leads. E-mail marketing is also highly customizable and you can send it several different templates depending on the e-mail list that you are working with. With scripts available to help you customize your e-mail marketing efforts to create a personal touch as well is possible to connect with your most valuable customers to target them to products in your editorial that they might be interested in.

3. It’s inexpensive: just like social media marketing, SEO and other forms of online marketing e-mail marketing can bring in a lot of business for only a small cost. For many companies the best option is to set up e-mail marketing software or to work directly with a professional e-mail marketing company. The return on investment for e-mail marketing is also great meeting that your inexpensive investment can bring in many results especially based off of the types of e-mail lists you are working with.

4. E-mail marketing is something that can be easily shared: just as you share information across a social network or online with one another is very easy to forward e-mail marketing materials through your network of contacts. This means that with appropriately targeted e-mail marketing it’s possible that the same e-mail could find its way into a new customers hands generating even more results for your advertising dollars.

5. E-mail marketing is easy to track: just like some other online marketing strategies e-mail marketing is very easy to track and you can do advanced analytic tracking on any of the links you embed in e-mail marketing. Because it’s so easy to track you can adjust your e-mail marketing strategies and copy to create the best possible campaign for conversion rates. Adjusting your advertising is easy when it’s highly trackable.

These are just a few of the key benefits of e-mail marketing and if you don’t employ this strategy currently for your company you should most definitely give it a try for yourself.