E-mail marketing can be a real science and it can take trial and error to get to a point where you can start to see real conversion. Perhaps one of the best ways that you can start to convert sales is to use an event-based e-mail marketing strategy. This type of strategy is especially effective when you have seasonal products and around some of the holidays. In this article we will explain some of the benefits to using event-based e-mail marketing and how it can dramatically change your sales and conversion numbers.

A great example of using event-based e-mail marketing might involve an e-mail marketing campaign for a florist. If a florist is able to create an e-mail marketing campaign in early February before Valentine’s Day and then sporadically send out reminders on days leading up to the holiday, they can find amazing success when it comes to conversion rates in their e-mail marketing. If you have a product or a company that gets extremely popular at one time of year make sure that you keep your brand in your target list’s short-term memory.  Something as simple as sending off some e-mails at the right time could mean that the florist to was using event-based e-mail marketing will win more business than its competition who did not employ the same tactic.

Generally when e-mail marketers check through the metrics of their e-mail marketing campaigns they shoot for an open rate of around 15 to 20% of the total messages sent from their e-mail list. With event-based e-mail marketing the open rate more than doubles an e-mail marketers who usually see an open rate of around 15 to 20% generally start to receive open rates of 50% or more.

Sending out the right e-mail with the proper copy is important in e-mail marketing but sending out that copy at the right time to encourage urgency of sale is also equally as important.

Event-based marketing can also be employed after a user has just completed a sale or a sign-up process. If you can set up some type of autoresponder process to send it generated e-mail marketing copy directly after a user has signed up for a service or purchased one of your products, the open rate on these e-mails is absolutely staggering. Autoresponder event-based e-mail marketing is perhaps one of the best ways that you can instantly work to create a repeat customer and to establish brand loyalty. In these event-based e-mails you can work at selling accessory products, sharing news about your company and directly drawing the customer back into your webpage by offering up promotional offers or deals.

Event-based e-mail marketing like this can also work to save you in your e-mail marketing budget. Setting up auto responders as well as waiting to generate event-based copy will make sure that you are spamming out your customers and that you’re able to send less e-mails, spend less money and see greater results. Event-based e-mail marketing is the way that you can take e-mail marketing to the next level so plan for upcoming events when employing an e-mail marketing strategy.

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